For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Which social commerce platform should you use in your country? The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. It's all about the "For You Page" feature. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. In, StatCounter. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. In-depth analysis, benchmarks and shorter spotlights on digital trends. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Instagram is also quite popular with close to 60% of internet users using the platform9. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. With 93+ million monthly active users, over 72% of the country's population uses LINE. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . As a Premium user you get access to the detailed source references and background information about this statistic. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. There's Beams, Spotify Podcasts, Twitter Space and more. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Advertisers are Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. There are various popular social media platforms in Asia. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. You need a Statista Account for unlimited access. Which Countries Use Social Media the Most? Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. It's safe to say that, 5. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. We also examine user trends among the major international platforms and those in China. Now you know where to reach your customers. The top social commerce platforms in Southeast Asia (by country). You need at least a Starter Account to use this feature. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Social media is widely used throughout the APAC region. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. That's why UGC is such a valuable tool. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. 5). WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. That's the power of branded content in action! Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Cambodia The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, [email protected]. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Exportable files for easy reading, analysis and sharing. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Meanwhile, 36.6% use social platforms to fill their free time. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). New White Paper: Game Apps in Japan download for FREE >>. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Reliable data in simple displays for presentations and quick decision making. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. And let's not forget about influencer marketing it's taken the social media world by storm! KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. It is free to use, but users can purchase premium features and services. What's new and trending on the blog? Buying on social media is all about community and trust. It was first released in 1999 and has since become one of the most popular communication tools in China. Register in seconds and access exclusive features. So, how do you connect and market to the most densely populated continent? Twitter has 45 million monthly active users, or 36% of the population. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Show publisher information Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. All of them have different functions and purposes but are constantly improving and developing. We are happy to help. Profit from the additional features of your individual account. 24.00 million. Branded Content Draws Bigger Attention, 6. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Well, once again, the data holds some surprises. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. And digital content can easily drive impulse purchases. Have you hopped on the social audio trend yet? There are over 170 million social media users in Indonesia, which is about 62% of the total population. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. statistic alerts) please log in with your personal account. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Social media statistics for Thailand in 2022. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. And Vietnamese social commerce shoppers are quite loyal. So, what makes TikTok so effective for marketing? By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. There were 56.85 million social media users in Thailand in January 2022.. The favourite social media platforms of South-East Asia's young adults. WHO WE ARE? The blog Geeks in Cambodia offers pros and cons for this situation. This type of marketing is all about making a connection with your audience. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. YouTube is the most popular, with 94.2% of internet users using the platform. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! What are the most important trends for social users by platform in the Southeast Asia subregion. February 28, 2022. Then you can access your favorite statistics via the star in the header. How Will Social Network Usage Change in Asia-Pacific in 2022? 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