An e-commerce shop, the whole mm-hmm. He Look no further than niche sites.com. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Are you white labeling, like mm-hmm. or. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? And you just pay a service fee for that. Mm-hmm. Like I, there was, I was, I had sales tax nexus in 33 states. I don't know. It changes colors and everything. No, I was almost like a kindergartner in the world of commerce. Quality: Our Guiding Principle , uh, like, like no one could do this. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. So I was going for like really obvious. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. I'm so curious to hear what you're doing. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known Uh, before going full-time on, on Epic gardening. You need a customs broker. . Jared: question to that too, which Yes. Yo. Almost like a ball that you haven't dropped yet. What was. Um, it's easy, it's cheap. RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? So what are the pages that are driving that revenue? Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening? And that wasn't even a full year of selling them. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. Um, and, and there you go. It's absurd. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. And, and not get boxed into that. Niche sites.com offers a full range of services to help your content site grow. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. Um, I would say stick to basic business principles of like, making a more resilient business. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Please try again later. It's, you don't have to buy that much of it. So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Um, and then I sort of jettisoned off of that to build the, the next sort of generation. What cannot be copied. Um, and yeah, I think you're right. Yeah. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. Find your friends on Facebook. Uh, some really sort of big heavy hitting books, which really cool model. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. Some of the things you really dove into to to, to. It, it's just not, it's not true. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. It's like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. Right? Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. You gotta sell 2,500 copies before you make a single dollar, right? It's really cool. It's doing really great now, I, I personally love following Kevin's gardening advice. He had to get creative. Today's guest on the Niche Pursuits podcast is the perfect mentor. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. Here's all the anatomy of the tomato. And. However, there are two original songs, both written by band founder Bob Hartman . Little did I know that was probably not that bad at the time. But you clearly made decisions along those lines and, and maybe could help Yeah. They're from Australia. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Last Updated 2022-07-04T16:21:25Z lanzamientos Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Yeah. For me. But you could do the same thing in a 15 minute or 15 second TikTok video too. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. kevin espiritu married. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. And so that, that sort of went to promotion link building. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. How much? And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. So I was the second employee there, um, doing a lot of the marketing and book launch stuff. Um, so yeah, we're, we're pretty big on social. Uh, and so if I can do my job right, I'll always be sort of like the godfather of the system, but hopefully I can bring on some people who know way more than me about house plants or succulents or, or bonsai or, or anything like that. It's how I kind of came up, so to speak. He was a geology PhD. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. So maybe it's coming, maybe. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. It just, it just doesn't work. With his help, youll be on your way to growing a healthy, flourishing garden in no time. WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. That, that makes total sense. That's a very detailed guide. Mm-hmm. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. Jared: I was gonna be my next follow up question. Offers may be subject to change without notice. I think it's probably more in vogue these days to, to do stuff like that. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Any commerce company's ideal would be to own the entire stack, right? ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. So I mean, the ideal. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? I can't just ride or die on, on if I drop rankings. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. I, I didn't have enough articles. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. Go claim your free content today. So I was like, okay, I'm gonna make a run at this thing. Jared? Thank you. I would say this campaign is a massive success. Derek will cover the history of his family farm as well as what they grow including wheat, So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. Now there's something really here for everyone though. "This year we are growing a ton of tomatoes," said You jumped in, you just kind of jumped in one day and did it and learned. While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. Log In or Sign Up Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin I, I just recently updated my background, so I feel pretty cool. Yeah. For sure. Right. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Kevin: question. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. SocialBee Review: Is It the Best, Affordable Social Media Management Tool? I, I forgot, but YouTube shorts has kind of messed us up a little bit. And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. tongue in cheek. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. Yeah. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. I hope this video inspires and shows you what's possible with a clever hook. Um, who, you know, he, he has, he writes his own content still. , how did that progression happen? They make their own, they make their own alloys and stuff. It'll, it'll be the packs with the illustrations on it. Yeah. Planning is key to starting a garden, Espiritu says. So I guess you could, you could call that the founding. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. The physical products in the garden space specifically, the world is vast, right? Jared: Yeah, yeah. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Kevin Clarence Espiritu. Uh, and then since then, scribe's gone on to do all of David Goggin's books. Welcome to the Niche Pursuits Podcast. It's like, am I maxing my current input? Gardenings about finding what works for what youre given. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. And there are some companies in our space that do that. The music is mostly a collection of traditional praise songs with a rock style. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Richard Obert. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. Kevin: Third side of product. Check Background Get Contact Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? Um, initially the Epic gardening was actually called Exonics. Maybe at the, at the risk of, um, of, of delaying all the details. Right, right. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. WebFind the Best Endocrinologists in Green. I like synthesizing information and kind of like translating it into different formats. The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. You have a, a huge e-commerce play that accounts for the majority of your revenue. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. That's really not that good. Yeah, it's pretty interesting. Uh, and then I, I started showing him in the content and people really liked his energy. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? . And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. Mm-hmm. . I wanted to let you know that today's episode is sponsored by Search Intelligence. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. So, you know, what happened in 2016 is I just sort of slaved away writing, right? Oh. Or whatever, like, because it, it's big and, uh, yeah. Yeah. And obviously that's gonna be different for every person and every brand. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. Different people. So there, there's a lever to look at. Um, and we brought him onto the team. . And there's a lot of opportunity to improve them. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. And it's probably better to, to have me running, you know, the, the brand side of it. So it kind of seems like a great, great way to go relative to accounting at least. I have full faith his site will come back. So bringing it full circle to where we're at now. Like an honest signal. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park Well, certainly it, it can't, you, you know, it's me that's running this thing, right? All right. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. Yeah, sure thing. So I wrote like the first 400 in-depth gardening articles, right? So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. They were some weird guys, at least to me. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. Right? Menu Log In Sign Up It's something you can't get anywhere and he's probably not gonna make that. Um, so I just recorded. Maybe the blog itself, like how much was that a factor? Right? Jared: Mm-hmm. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. Um, and then it'll show up at their door, they'll unload it and they'll slap all the labels on it cuz it was ready in box. Uh, he doesn't wanna hire anyone. Yeah. You know? SUNSET is a registered trademark of S Media International Corporation. How valuable is that thing? Kevin started his journey with The Authority Site System (TASS) And so can you! . So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Like there's all, when you get to certain levels, there's just operational things you just have to do. Um, so, so I set up a system where that was more resilient. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Yeah. So that's on Twitter at Kevin Ofpi two. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. Here's how to prune it, determine it. Uh, and so I bought it and it paid itself off in, in like 40 days. Jared: How's it going? Wow. WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. He operates at like a 99.2% profit margin of his business. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. Kevin Espiritu is organizing this fundraiser. And since I've left, I've left about. In the context of blogs, I guess it's a little different right, though. Yeah. Uh, it's good to at least have still some more runway for you to, to go down. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. Yeah. Right. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. So like, you know what, maybe I'll, maybe I'll just keep going. For me, space requirements are the biggest gauge to which method you should use. And then in 2020 we had 2.8 million. But, uh, , I remember they made it seem really complicated. Kevin Bryant Espiritu (Crisel) See Photos. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. SUNSET may receive compensation for some links to products and services on this website. There's, there's an incredible amount of luck there. . They'll handle the receiving. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. So you got, uh, almost like a two x RP M bump. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. It's, I would say it's semi, semi deflates cuz the barrier to e entry is really low, right? Tambin fue escrito para atraerte a una relacin ms profunda con el Seor Thanks. Jared: I wanna ask you a couple questions towards the tail end here. Is there ever too much water or do the plants self regulate? Exa here's how to prune it and determine it. Taxing. So maybe I, maybe I could have. You control your own desk anymore, you make more than an accountant. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. Otherwise you just dropped the ball. Um, uh, you know what? If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Mm-hmm. But I obviously have a lot of love for that whole thing. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. . So this was the hook, and this is why this campaign was so successful. And so if I'm gonna make, I mean it's got like millions and millions of views, right? There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. As soon as products became 50% of revenue in the first year in 2020, it was 88%. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Can I write more articles around that as a sort of cluster? Like, that guy's just simply never going to beat us. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. But you, you have definitely upped the game a lot. I don't like the term, but that's sort of what you become. Like I said, the site was sort of sitting around for a long time, so it's almost like I bought my own age domain for myself and like restarted the site type of. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Here's where to make the cut, right? One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. Congratulations, . You don't need a lot of money. And it was ad sensee, I believe, still at that time. And that could have been like, it looks easier to, to sell. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Right. For first time gardeners, it goes back to auditing your space and knowing your light access. But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. Uh, so that's my hot take and I know some people don't agree with that. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. Mm-hmm. And so it's like, okay, well what's every format you could do that in? And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. He lived in a condo back then, so he didnt have space for a big backyard soil garden. He's got like three or four brands in the space. In 2016, he went from $400 to $4-5k a month from ads and affiliate Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. For me, it was pretty obvious, like switching networks. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. Kevin: right? Log in or sign up for Facebook to connect with friends, family and people you know. Yep. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. Right. And there might be some really easy ways to change that. I hope this video inspires and shows you what's possible with a clever hook. But still, it was further than I'd ever gotten. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa As a self-admitted geek and someone with an obsessive personality, he got hooked. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. Would they purchase their own product? I will click on it. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Four $5,000. Um, and then the same, same would apply for video. But if you, there, there is a stopping point for a lot of people. Mm-hmm. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Like it would be. Totally. Jared: you're really good at, I'll say, I mean, I've heard you say it four or five times already. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Mm-hmm. That piece. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. Well, so, so. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. Good. Yeah. It's now called Scribe Media. Mm-hmm. Day. So I believe in 2017, I think at that time I switched to Zoic from Aen. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. I just tapped a couple friends. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. It was, it was like a little intro music. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? Yeah, I, I, I think it's the reverse. Yeah. If you want similar link building PR campaigns for your website, head to search dash intelligence. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. 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