It was at that moment I knew that there was probably something more. So level one is, wait until told. You earn a percentage of the profits for doing this well. Inside Uptimes 7-Figure Acquisition of JurisPage. That Ive had it but Ive never had it that way before. Yeah, what impact has that had, or did that have on your decision making to sell? And how do you reconcile in your own mind, the trade offs of continuing to run as an entrepreneurial leader in a bigger company. And specifically, people who had maybe been on the journey that I He had seen me through that little journey. Prayed about it for a week. Welcome our guest into your community store, romance our food, help new guests through the Maple Street experience, and take guest orders. Level three is recommend and take resulting action. Are you still on the hook with the bank for the debt that youve taken on from eight to 25 stores? And so we built the kitchen as a flex for the very first one, we built is so if the sales were so low, we could only have one person would do the whole thing. And I had a restaurateur come into our store and say, You know you cant do that. He said, If you did paper and plastic, yes you could do that. And you can it, theres a maple table right at the front of the open kitchen, seeing the biscuits being made. Be quick and accurate plating our comfort food with a modern twist that guests will be sure to Instagram! So our fourth principle for us, is being a sustainable business. Then a third. And there was a lot of interest in the Maple Street brand. And the one comfort I had is, I didnt ask anybody else to sign on the dotted line. We were closed on Sundays. Maple Street Biscuit Co., which opened its first location in Jacksonville in September 2012, has continued to grow since being acquired by Cracker Barrel in 2019 for $36 million. We brought her on. Who would we might lose in this change process? However, Zorgdrager had a problem. So for us to add this diligence was significant. They moved the headquarters last year from co-work space Downtown to Orange Park. Make all our comfort food with a modern twist from scratch! And so nobody at Maple Street refers to anybody at Cracker Barrel, except for me. And we should execute our model relentlessly because we want to go change lives. And I tell people this, If I can trust you but youre not very teachable, we can do a few things. We bake those fresh all day long. Yeah, yeah, yeah. So they let you use the resources that they bring to the table. One is, if were just average, we just do what everybody as an average does, what would that look like based on our expected expenses for rent and insurance and all the things that would go into P&L. Yum! But I also thought if were a community store, we could go one step further and asked our guests to help us clean up after were done. And then there was the Loaded Goat, which had the biscuit with the fried chicken and the goat cheese. The community leader and assistant community leader. And so for us, those words communicate thats more than Im just managing something. Last question. So you get up to that level, you know what your boss wants you to do. And paid cash for it and Im filling it up. We have a very lean team. And those community leaders, by how they served their guests, earned the right to be recognized. Ill get the sausage and cheese omelet, like potatoes, cup of coffee and Im good to go. Its a standalone brand. She has her daughter living with her. And they brought in their own executive team, which they should do. Extreme Ownership. By 2018, Johnson had grown Create & Cultivate to eight employees when an acquirer offered her a staggering $40 million. Im worried for you, man. Because initially they were like, You just messed up my life. And I actually bring to the community leaders by level of risk. Well hold each other to a high standard and accountable. Yes. It could have been, youre doing a podcast on the guy who lost everything and now trying to figure out his way but Gods done the things I couldnt have done for myself. We previously talked about, our community leaders get our mission so well. What I can say now is, like Steve Jobs said in his very last public speech, it was college commencement before he passed away. They invested at least $50,000 into building-out and equipping the first Maple Street restaurant that opened in November 2012 at 2004 San Marco Blvd., where it continues to operate. Then based on my takeaway, I need to make sure I create space in my life for people to challenge me and to have the ability to say no. The second store, I put up the dollars for it as well. They provide Comfort Food with a Modern Twist, and Gracious Service through Immaculately Clean Stores. So we want people to say this, John. Theres a lot of places between here and there. Now, why would Cracker Barrel want to buy the Maple Street Biscuit Company? And so you come to there, its approachable. But it just never came up. We were doing the six days a week, it was fine. With that said, this is one of the beauties of the way Cracker Barrel has partnered in its acquisition. We didnt do any press releases. Youre investing in that. Love it, love it. And so she deserves a lot of credit. And Im like, okay. Did you have to personally guarantee the bank debt? And we have some promises that we make and one of these is, its a safe place. What would have happened if the business had failed? Our SVP of HR had called me in and she had the conversation with me that the role I was doing was going away. It currently has 28 company-owned and five franchised fast casual locations across seven states. We have had 25 plus entities reach out to us over the years, who wanted to invest in Maple Street, buy Maple Street, partner with them. This is what gets to, Hey I came to you before, I told you you cant wait until told, you at least come ask me what to do. Thats so important. What is your background? And if our missions that important. Were we just a regional hit? I want to get into the lexicon a little bit because I know branding and the words that you use, like community leader, as opposed to store manager, was a big part of your business. I mean, with all the resources in the world, why wouldnt they just compete with you? They didnt know everything that I knew about, if were going to serve more communities, what that would look like. They already had one of those. So yeah, we dont have store managers. Ive done my time. And I said, Youre a CFO in another company. And he goes, No, I can go help you. And he had been watching our story all along. And they do a very detailed, thorough review of who we were, from the brand to the financials, the store economics, the opportunities and we both came to them and said, This is the right partnership.. And that is part of the risk that comes in being an entrepreneur and growing your business. Really quite a thing. I mean so they did some analysis and gave us a range, it was a pretty big range. And I report to the CEO, to Sandy. But its our fresh made biscuit. Andy Cabasso co-founded JurisPage, a marketing agency specializing in helping law firms in 2013. And so I wanted everybody to get rewarded. And the number one question that we ask of people is, tell me your story. nishigandha wad education; dylan michael edmonds Cant you be there when I can get there?. Id lived there for seven years. I might would have to go hire a CEO to run my company. Maple Street had created a durable competitive advantage because of its brand, which was defined by Moores careful choice of words. Yeah. And so what would the range be that they would typically quote? Performing this action will delete your account. What in the business world they call the first write up, right? And give her credit for being willing to sign up and to trust me to go do this. The food giant acquired the comfort food restaurant because they were convinced of its strong potential for growth. What I had to be clear with them is, this is not telling Scott what you need to go do. One way to build the value of your brand and your business is to own the vocabulary used to describe it: Maple Street had an entire dictionary of words they used, which collectively rolled up into a brand and ultimately a culture which is what Cracker Barrel found hard to compete against. Level four is act and advise immediately. Maybe I want a little lifestyle business. The Maple Street Biscuit restaurant as it opened Tuesday morning in San Marco Square. As I said, we have a really good at what we were on the right but it is for us, an opportunity to be along with them in life. Thats a great story to go tell. There had been no announcements of new stores up. So we put little signs on the table that said, Hey, when youre done, if you could just put your So then we have the porcelain plates and metal silverware and the coffee mugs. That was a critical piece. When I called and said, Hey, are you interested in talking about divesting some of those stores? It was within the first two weeks that they reached back to us and said, Hey, wed like to talk to you.. martin guitar service center; white stuff in bottom of canned green beans Maple Street currently has 28 company-owned restaurants and five franchised fast-casual locations in seven states. Maple Street Biscuit Company was founded by Scott Moore and Gus Evans in Jacksonville, FL in 2012. We talked about it and you didnt get concerned about our concerns and you didnt take initial responsibility, then you can lose the right to be on the team. Thats not theirs to carry, thats mine, from there. For these folks, life can be tough. About a year ago though, our lead ambassador, chief people officer and I realized we needed a more sustainable leadership model. So yeah, its been interesting because money is important at the end of the day but these folks get the mission so much, that if I dont start every conversation with these community leaders around our mission, theyre immediately like, Where you going?. One, they have more leaders they can depend on in their store. How do you . Are they looking for other potential suitors as well as Cracker Barrel? And then try to do it with multiple companies, would have just taken us off our game. We have not arrived. But again, remember I had done the analysis on what it the three PNLs. And again, we went from the eight stores to 25 stores in 18 months, thats a lot of ramping up. Wife had the Sticky Maple, flaky biscuit, all natural fried chicken breast, pecan wood smoked bacon and the house signature maple syrup. Lets get into the Cracker Barrel negotiations. This could be a sort of like rocket fuel underneath our business. And so because now we went to seven days, that EBIDTA number went up. have a Family Support Team that will guide you in the way to do things, but the store is. Its the most inclusive place. So youre building a new community store. 15/12/2022 . And then I had individual calls with every single community leader, after the Zoom video call. Be a part of the community. Some of them certainly saw us as a growth story and a growth opportunity. Love it. And did you tell her, did you tell your wife the risk that she was signing up for when you went from whatever it was, eight to 25 stores? And Im a person who keeps his promises. Hire good people, teach them what right looks like, get out of their way, theyll do amazing things. Build, Accelerate and Harvest the Value of Your Company, The one interview question Scott Moore uses to determine the fit of a potential hire, Why some employees broke down in tears when Moore shared the news of Cracker Barrels acquisition, The role of theater at a Maple Street location, A surprising way to discover the value of your business, The secrets behind Maple Streets outlandish profitability, How Moore got customers to clear their own dirty dishes, Moores favourite book about managing people. Maple Street Biscuits was founded in 2012 by Scott Moore and Gus Evans. We still think that way. And we were quite a Jacksonville story and I had to know, are we just a Jacksonville story, or can we go somewhere else? I think if you talked to her eight years ago from today, it was I apologize, I dont know how to turn that off, John. Weve always been this scrappy startup, looking for every nickel, dime and dollar to go do that next community store. Yeah, I always have this phrase John would say, Make it easy to do right, hard to do wrong. When we built the model, I wanted to build it so that it was easy to execute against it. Well, they realized that what Maple Street had done was built a culture and a brand defined by a vocabulary that they used internally and externally that would be so hard to compete with that it made it worth it to them to acquire Maple Street rather than simply compete with them. And I walked outside and I called the gentleman who is our accountant and I said, Hey, I know youre planning to do my taxes at the end of the year for they business but I need reports today. What were you guys offered? The question, how good can we be, I can tell you, we can be a lot better. And we should be clear, Cracker Barrel, for folks who may be outside the United States. 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