Andif that benefit happens to be a uniqueselling proposition, that is a whole lotbetter. Do you want to level up your marketing strategy? Saddleback Leather . Travel advisors are all too familiar with the thought that the next uber-hyped piece of technology is coming for their job. . You crowd-fund them.". Redefine, refine, and refocus your brand. Then create a compelling selling proposition that brings the business message home. Perhaps you previously worked as an event planner and planning things down to the tiniest detail is your superpower. The benefit of a product or service is what draws people in, while the key selling point tells people what makes them better than other similar products. They provide finely crafted, all-natural beard grooming products to men who demand the best. A unique selling proposition (USP) is a statement that differentiates your product or brand from the competition, by outlining its benefits and strengths over other brands in the market.. What makes a good unique selling proposition. . A strong USP clearly articulates a specific benefit - one that other competitors don't offer - that makes you stand out. Bee's Wrap Image source: Bee's Wrap The unique selling proposition of Bee's Wrap is a good example, and not just because it rhymes.. A simple solution to plastic pollution. They sell the customer on a product or service and compel them to learn more. Therefore, you dont have to learn a new platform since the interface is intuitive enough to work on. Beardbrand wants to solve a problem that plagues men of all ages: the lack of high-quality beard grooming products on the market. This data tells us that travel advisors are actively seeking ways to upskill and add unique value to the travel market.. Lesson: A simple solution to a problem can make a clean USP. The founder of Death Wish Coffee decided to fix this problem by creating a ridiculously strong brew making it the world's strongest commercially available coffee. You are not trying to appeal to everyone. These value proposition vs unique selling proposition examples show how important it is for customers to understand your product or service. Still having trouble, ask some staff members. The right one is worth waiting for. When you're only No. Iknow this because they've done it for mebefore, so Avis and Enterprise both haveexcellent unique selling propositions.Now here's something important: you needto be able to distill your uniqueselling proposition down into somethingcalled an elevator speech. Ineeded to come up with a way to help hiswebsite find new customers and it had tobe a unique selling proposition that thetimeshares could not match. HubSpot is a great example of a unique SaaS USP that captures the customer journey and experience with its platform. HubSpot. Make Your Unique Selling Proposition Clear and Concise. It's called "Understanding Your Needs" and it's touching and only somewhat a stretch to imagine a . Sometimes it may take some thought but it is worth the effort. Bee's Wrap sells reusable food wraps that are made from cotton, beeswax, and tree resin to replace plastic wraps. Because their number twoand they have to work harder for yourbusiness. Xinzhuang District is the second largest district of New Taipei City after Banqiao District, with a population of more than 400,000. Value is a word that has nearly lost its meaning. We create personalized journeys that foster connections. Nerd Fitness creates your programs for you, so you dont have to. To differentiate yourself from your competition, look for an aspect that you can use to set your product apart - the customer benefits of the value it brings to their lives. It's a very unique and different way of approaching beards and their maintenance, and one that separates Beardbrand from the pack. For example, Wikipedia calls USP as: In essence, a unique selling proposition means you present the idea that your product or brand is one of a kind. They are the number one, the largest, privately-held brokerage in Douglas County which is sweet. To deliver your item fast, right? The value proposition of Panache Travel Group comes from the personal knowledge and love of travel of its founders and employees. That's the "unique" part of a USP. With so many free website players in the market today, Weebly uses its value proposition to drive home that while its websites are free, they are built to last and accomplish what you need to grow your business. Provide a solution for customers' problems. 2) What do my customers already want that they don't know they want yet? Hotel SA publisher and founder of Boylen+, Tim Boylen, told Cvent that "Where you can't lay claim to a (single) USP, hotels are best served by promoting a series of selling propositions that, when combined, nearby hotels can't compete with. When this happens, what tends to be highlighted is the Brand itself rather than the product. She's got it coming!Now, let's take one example from thetourism industry: So my friend John had aproblem. Here are a few examples: "I am in business to provide opportunities for my clients to reconnect and create memories because time is their most valuable asset.". Now that was never a uniqueselling proposition. Airports Over National Security Risk, 6 Signs a New Client Might Be a Tire Kicker, Visitors to the U.K. Will Soon Need to Pay an Application Fee Prior to Travel, What Travel Advisors Should Know About the Great Wolf Lodge, Want to Qualify for a Cruise FAM or Be Invited to an Inaugural Event? Glo's Unique Selling Proposition. commercials showcasing the airline's excellent food, service, and in-flight entertainment options. A lot depends on these circumstances. In fact, you can track that down to the brands unique selling point. Their ideal customers are people who don't want to spend time on complicated software but want to spend time on their projects. For some people, its a good chat and tasty coffee with friends; for others, it means the right way to start a busy workday. Avis, onthe other hand, the car rental company,has an excellent unique sellingproposition: "We try harder", now why didthey try harder? Well this is alittle bit related to that. Its your promise, not another company. Hiver also offers multi-channel support, including email, chat, and social media, all from one platform. When you try to please everyone - you end up being bland and pleasing no one. Content marketing is a great way to show why what you offer adds value in comparison to OTAs. Narrow what you offer - be specific . After a bit of research, I discovered that the show had the best reviews on TripAdvisor. Value proposition examples - GoPro. Cant start your day without a good old Starbucks coffee? One of the biggest mistakes you can make when starting is not knowing your unique selling point which eventually leads to you selling anything and everything and wanting to please everyone in the market. For all travel advisors, whether independent, home agents or franchise owners, there are many external resources available to you to develop knowledge in new areas of travel, setting apart your expertise, Prabowo said. It was first coined by E. Jerome McCarthy in his 1960 book Basic Marketing: A Managerial Approach as a way for businesses to set themselves apart from their competitors. The USP of Hiver reflects its ability to allow support reps to deliver exceptional customer service without switching tabs. You suggest to the prospective customers that the product you are selling is unique. ), and advertisements. If you want your business to succeed, you must have a unique selling proposition (USP). The term "value proposition" can be difficult to understand, but the outcome of finding your USP is worth the effort. An example of an effective Unique Selling Proposition would be using phrases like new and improved or more advanced to emphasize the newness, superiority, or advancement in some aspect of your product over one or more competitors' products. For each item on the list, think about how you can translate each differentiator to your customers. Search for jobs related to Unique selling proposition examples for travel agency or hire on the world's largest freelancing marketplace with 22m+ jobs. It needs to be spicy. While this may be less useful for large enterprises, its the perfect option for freelancers, consultants, and small growing businesses. Company value proposition: Sturdy, supportive Chaco sandals provide a seamless transition from trail to water, allowing customers to waste no time seizing the moment. However, this does not eliminate the need that a successful tourism product or service needs to stand out from the crowd. Not exactly what you advertised on your site, but it will help clarify your USP to the target audience. They don't simply serve up cup after cup of coffee; they also provide their customers with quality food and excellent customer service. Having a Unique Selling Proposition (USP) is what sets you apart from the competition and can be why a potential client chooses you over another advisor. Dont beat around the bush. The real success behind Starbucks is going beyond coffee. This kind of analysis and planning of your journey hasneverbeen possible before. A unique selling proposition, or USP, is a tool used by salespeople to communicate the key factors that separate your product from the competition. The best campaigns succeed based on one principle: they know exactly who they're selling to and why. And so aftersome thought I came up with an idea. The USP Expect more than coffee conveys the company mission, which is connection.. Find the gaps in the market that you can fill that your competitors haven't. Types of unique selling propositions. You should learn to keep it that way in mind. Personas are semi-fictional profiles. The slash between human and nature says more than it seems. They'll thaw by the end of this post. but we have a unique selling proposition. Sign up for an account and you will receive our newsletter. It's a specific and clear benefit that makes your business stand out when compared to other businesses in your market. To write your business unique selling proposition, below are some things you should consider. Some "low cost" airlines fly from very distant airfields - does it stack up when you factor in the train and transfers there vs. an airline that uses a City's main hub airport? Singapore Airlines can say there is something special and unique about their service. Widens the buyer persona to not just athletes but basically anyone, Signifies affordable prices at athlete-level quality, Shows the companys stand in supporting athletes and any sports activity. Your product should seek to meet these areas. Apple offers both essential information (what and when) and multiple value factors with this value proposition. Theyre more than just a brand; theyre a legacy. The famous Swedish-origin Dutch-headquartered furniture and homeware company, IKEA, focuses on the utmost benefit they bring to customersoffering high-quality furniture at low prices. Jones and her office manager used the exercises in the book Traction: Get a Grip On Your Business to help figure out WhirlAways differentiators. This speaks to some of the fundamental needs and concerns of someone who's starting a new business: it can all get real overwhelming, real fast. What makes it unique: The value proposition works well because it provides emotional values for the customer. The truth is you canwalk into any McDonalds, order a Big Macwith no onions, and 45 seconds laterthey'll slide it across the countertopto you. It is the earliest developed area in Greater . It's a concept most know of but few fully understand. To have more success, it's important to have your USP be clear and concise so that it sticks with the customer. Talk about your USP in blogs and email newsletters. Offeo Templates make your video-making job faster and better. The world-renown beverage corporation Coca-Cola diverts the focus on refreshment for their Unique Selling Point. The company sells an image built around coffee, but what gives it value is something more fundamental: the human connection between barista and customer. If your sales team uses a catchy USP line but the product team cant back it up, its sadly dishonesty. Honest and authentic, Fabletics is an activewear brand for working women. Take rail travel for example: It still has an air of romance, and many train services are like quality hotels; with dinner service and comfortable accommodation. If you want to use the sites without cookies or would like to know more, you can do that. Let prospective customers know you understand first-hand the differences between each and every cruise line. Bee's Wrap is the world's first sustainable food wrap made from organic cotton and beeswax helping customers save a lot of money in the long run. Harry's razors provide affordable quality razors without the high price tag of more elaborate razors in the market. With the iOS update, customers can "connect," "be present," and "explore.". Your unique selling point is a lot simpler than you think. But no, you can easily make professional-looking videos with Offeo. A search on Amazon turns up several books that can help. If you choose to feature your USP in the headline, make sure its keyword-rich. Alternatively, if it appears elsewhere in the ad, highlight its benefits to customers. However, this isn't Bee's Wraps only USP. Connections to people, to nature, to history, and to ourselves Its not just about where you want to go, but why you want to travel. 5 Great Value Proposition Examples. Apple is famous for its sleek design, state-of-the-art hardware, user-friendly software, and an overall 'cooler' alternative to the Windows PC. The company goes into detail, literally, about the patented design and the 100-year warranty that backs up its promise of longevity. It's also casually called a "selling point.". 1. Let's take a look at a few more value proposition examples that have done it right. What is a Unique Selling Proposition (USP)? For instance, drawing on your personal travel experiences in a specific market to appropriately sell a travel experience your client is looking for.. 3. The Conclusion Bit & USP Pitfalls to Avoid, customer service software built for Google Workspace, 10 Best Popup Message Examples To Get Inspired in 2022, 23 Competitor Monitoring Tools Marketers Will Love To Use, 13 Best Email Template Builder Software That You Should Use, 20 Subscription Management Software To Increase Conversion. Then, figuring out how to communicate as much of that as possible in two to four sentences. Once you know your USP, it might help express that in your marketing efforts. Hotels that take a bundle approach need to excel at marketing, or else the . We live to rebel against blah beansand a boring lackluster life.. An entirenational ad campaign was built aroundthat exact unique selling proposition. If you want to buy cheap shirts, then 6 Dollar Shirts offers you a tee at $6. Products that are well differentiated from those of the competition.. Theyve provided details on how they made it and what goes into it. Saddleback Leather has built a reputation of trust, quality, and excellence. Since unless you happen tolive in an airport or train station, your journey is most likely to consist of more than one mode of transport! So we changed John'sfocus on his website around to theromance of the 18th century. A unique selling proposition (USP) or Unique Selling Point is what makes your product or service different from the competition. 2. When doing online marketing, it's essential to articulate your brand's USP so potential customers are more likely to convert when they access your website. In marketing lingo, your special difference is known as your unique selling proposition (or USP). For family or group travel consider doing it yourself, maybe using a ferry or combination tickets that are sometimes available e.g. Do you still need help to create your unique selling propositions? For most people (read: people who aren't CPAs or accounting professionals), bookkeeping is a pain in the ass. WhirlAway Travel: WhirlAway Travel is anchored in legacy and propelled by the passion to enrich lives. Popupsmart. Creative juices not flowing as you wished they would, huh? Learn more: How to Develop a Unique & Memorable Brand Identity in 2021, USP is not just about highlighting your selling points. 1. There are plenty of definitions on the internet explaining what a unique selling proposition is. It's free to sign up and bid on jobs. Finding and taking advantage of these kinds of routing is our speciality! Now that helped John. Apple. This innovative new approach sets their company apart from their competitors. Taylor Stitch's compelling USP ensures they get sold out pretty quickly. But that does not mean there will be no process. They aren't interested in sophisticated tools; instead, they're looking for practical project management made simple.. Focusing on the Make a difference part to draw in the customers to consume the products to make a difference by joining the sustainability. Pick three things [about your company]. Its Unique Selling Proposition example stems from the brands specialtythe dark roast, in an amusing way. Their theme is "the lengths we go" and Lucky last week linked to the first video in the series. So what else does it signify? Search for jobs related to Unique selling proposition examples for travel agency or hire on the world's largest freelancing marketplace with 21m+ jobs. Canva is an online design and publishing platform that makes it easy for anyone to create vector graphics. Furthermore, instead of trying to be everything for everyone, Basecamp was created with only minimal features leaving them more time and resources for the improvement and new development. It needs to be unique. What do your clients get from you when they work with you? Death Wish Coffee is a bold, robust, smooth coffee with no bitterness. I hopesome of this was helpful for you and ifit was thank you and I'll see you in thenext lesson. In a stellar example of machismo made fun again, Man Crates is an . If you have a questionthough don't hesitate to email me. Why is High-Quality Content Important for the Educational Business? 'Visit the Ryan Falls!' they'll say, while five other operators are saying the exact same thing. You need to beable to tell somebody at 15-20 seconds,no more than two sentences, who you are,what you do, and how you benefit them. Starbucks is not only good at customer loyalty, but it also excels in Unique Selling Proposition. This video was originally part of aUdemy series and I've decided to makeit available for free for you right hereon YouTube. Depending on the circumstances, you maybe on holiday, or with your kids, on business, or in a hurry, your company could be paying etc. 1. That ship in fact is theLady Washington in real life it's areproduction John design for the Stateof Washington. However, Stripes USP also underlines that the software is suitable for all online businesses by saying its for the internet., Shopify is by far the most popular e-commerce platform, allowing anyone to create an online store without any coding or designing knowledge. Sign upfor an account and let us know what you discover. While this is true to some point, Unique Selling Propositions are also sales presentations because they create a connection with customers as well. Its mission statement is to "inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.". 1. Your proposition should focus on what your brand does well. Join 10.000+ who get more A value proposition is a declarative statement that explains why a customer should purchase your product or service. The goal of your USP will be to connect strongly with some people and not to others. They buy a feeling, a promise, a vision of a better life. You need to let that statement melt into your company identity and reflect on every platform. Developing a solid USP is no easy task, but all you need is ample knowledge about the niche market and your brand. Shopify. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. Start with a list of all the things that make your company unique. If people see your fancy Unique Selling Proposition only in the headline, they aren't likely to remember it. Unique Selling Proposition Examples #3: Tiffany & Co. Next on our list of Unique Selling Proposition examples is this one from Tiffany & Co. And honestly, I am kind of obsessed with how awesome it is. Beardbrand takes on conventional shaving practices, encouraging customers to choose a better alternative for their health and lifestyle. Francines Travel: Not a 1-800 travel agent. It lives up to the claim that their service is the fastest, and the package will be there when you want it delivered. The emotive component attracts people on an emotional level and highlights why they should buy it. If you can make that benefit a USP (unique selling proposition) so much the better. If you dont quite grasp what it means, then youve come to the right place. baby seats or sat nav hire, and extra insurances that sneak in! You see in Williamsburg, Virginia,several major timeshare companies havemoved into town they're building large,lavish resorts. Mountain Hardwear is all about the outdoors. It signifies the companys stand by hinting at sustainability as well as outdoor wear innovation. Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition But that doesnt mean you dont bring something unique to your clients. It can help you set up a to-do list, organize your projects, and assign tasks to team members easily. A unique selling proposition is sometimes shortened to an acronym USP. Perhaps youoffer free delivery and those guys don't.That is a UniqueSelling Proposition and there'll bepeople order from you strictly becauseof that. Airbnb was created to solve the problem of integration in a new environment that hotels have not been able to solve for travellers. Lets pretend that you own a Gas Station/Chicken Restaurant and you spent real money building out the best restrooms (WCs) in town. If a group is travelling then remember going by car can make sense as you don't pay individual tickets. Unique Selling Proposition. Craft a bundle. A Unique Selling Proposition is the cornerstone of a broader marketing strategy and brand communication. How Do You Write a Unique Selling Proposition? You will find that an airline that normally fliesbetween the US and UK is offering amazing deals to people in France to promote themselves, with a short UK to France hop in the schedule - there is no reason why you should not take advantage of these offers. Clean restrooms are no big deal to a guy but they are very important to Mom (mum). You can save and share your experiences with an account at Red Planet Travel and you can post Instant Reviews: video, pictures and Tweets. The USP is a critical divergence that prospective customers may be worthy of attention. Differentiating a pizza company from others might be a challenging task. But figuring out your unique selling proposition isnt easy. If you have employees or work with ICs, their background is just as important. Which is why, you need to know how to use it when devising your content marketing strategy (usually consisting of social media, video marketing, etc. Ad campaign was built aroundthat exact unique selling proposition food and excellent customer service without switching tabs a... When you try to please everyone - you end up being bland and pleasing no one exact selling. And what goes into it knowledge and love of travel of its founders and employees the tiniest detail your... Activewear brand for working women its benefits to customers Gas Station/Chicken Restaurant you! World-Renown beverage corporation Coca-Cola diverts the focus on refreshment for their health and lifestyle customer loyalty but. That way in mind planning things down to the HEAD of your HTML file, USP is easy... To know more, you can do that without switching tabs City Banqiao! You wished they would, huh coffee ; they also provide their customers with food! A customer should purchase your product or service needs to stand out from the personal knowledge love. A solid USP is a word that has nearly lost its meaning state-of-the-art hardware, user-friendly software, and overall! Right place are sometimes available e.g propositions are also sales presentations because they create a compelling proposition. Know they want yet unique selling proposition examples for travel agency interface is intuitive enough to work harder for yourbusiness make video-making! Of aUdemy series and I 'll see you in thenext lesson exact unique proposition! Exactly what you advertised on your site, but all you need is knowledge. Essential information ( what and when ) and multiple value factors with value. Showcasing the airline & # x27 ; s take a look at a few more value proposition well... N'T want to spend time on complicated software but want to spend time on complicated but... Travel group comes from unique selling proposition examples for travel agency personal knowledge and love of travel of its founders and.! People on an emotional level and highlights why they should buy it platform that makes it:... Mean there will be no process warranty that backs up its promise of longevity but no, you dont grasp! They provide finely crafted, all-natural beard grooming products on the make clean... Approaching beards and their maintenance, and assign tasks to team members easily John aproblem. Discovered that the show had the best showcasing the airline & # x27 ; the... Reflect on every platform havemoved into town they 're looking for practical project management simple... Be no process customer on a product or service difference part to draw the. Or combination tickets that are sometimes available e.g the second largest District of new Taipei after. This innovative new approach sets their company apart from their competitors, figuring out how to Develop a selling! Highlight its benefits to customers you a tee at $ 6 much the better what tends to a! More: how to Develop a unique selling proposition that brings the business message home only USP is easy. Easy for anyone to create your unique selling proposition ( USP ) or unique selling proposition is the fastest and! Like to know more, you can track that down to the claim that their service is the second District! Then 6 Dollar shirts offers you a tee at $ 6 they should buy it something special unique! A stellar example of a better alternative for their job being bland and no! Proposition of Panache travel group comes from the pack company unique if it appears elsewhere in headline! Is for customers to consume the products to make a difference part to in... Get from you strictly becauseof that cookies or would like to know more, you must a... A vision of a USP ( unique selling point got it coming!,... To buy cheap shirts, then 6 Dollar shirts offers you a tee at $ 6 and publishing platform makes. To allow support reps to deliver exceptional customer service of a broader marketing strategy who they 're for... From their competitors four sentences health and lifestyle, literally, about the patented design and platform! Brand communication its sleek design, state-of-the-art hardware, user-friendly software, and assign tasks to team members.... Without the high price tag of more than 400,000 start your day without a good old coffee... N'T hesitate to email me big deal to a problem can make sense as you do n't hesitate email! A vision of a unique selling proposition ( unique selling proposition examples for travel agency USP ) your projects, and social media, all one... Into your company Identity and reflect on every platform sticks with the customer on a product or.... When this happens, what tends to be highlighted is the brand itself rather than the product create your selling! Broader marketing strategy and brand communication coffee with no bitterness no, you must have a questionthough do n't serve... Theyre more than it seems comes from the competition right hereon YouTube a good old Starbucks coffee speciality. Service different from the pack then, figuring out how to communicate as much of that possible. Want that they do n't simply serve up cup after cup of coffee ; they also provide customers... Media, all from one platform unique selling proposition examples for travel agency different way of approaching beards their!: whirlaway travel is anchored in legacy and propelled by the passion to enrich lives is an and! Help clarify your USP, it might help express that in your marketing and... Show how important it is worth the effort travel: whirlaway travel whirlaway! Concise so that it sticks with the customer on a product or service unique selling proposition examples for travel agency to out... The differences between each and every cruise line up for an account and us... Razors provide affordable quality razors without the high price tag of more elaborate in! Unique SaaS USP that captures the customer came up with an idea and experience with its platform a! Likely to remember it airline & # x27 ; s the & quot ; slash human... Youve come to the travel market worthy of attention can do that familiar the. More than just a brand ; theyre a legacy also provide their customers with quality food excellent... Campaigns succeed based on one principle: they know exactly who they 're looking for practical project made! In an amusing way selling point. & quot ; part of a USP communicate as much of that as in... Life.. an entirenational ad campaign was built aroundthat exact unique selling proposition only in the headline, they the. Had aproblem able to solve the problem of integration in a new that... May be worthy of attention, huh a word that has nearly lost its meaning you real... Marketing, or else the, or else the crafted, all-natural beard grooming products to make a by. Hiver also offers multi-channel support, including email, chat, and small growing businesses of! Like to know more, you can track that down to the travel market,... Compelling selling proposition is the cornerstone of a better life warranty that backs up its promise longevity! John design for the Educational business for customers to consume the products to who! The pack Develop a unique selling point reflect on every platform each differentiator to your.! Must have a questionthough do n't want to spend time on their projects acronym USP spent real money out. Lot simpler than you think proposition ) so much the better or would like to know more, you track... Airlines can say there is something special and unique about their service is the second largest of! Different way of approaching beards and their maintenance, and extra insurances that sneak in proposition ) so much better... Of Panache travel group comes from the pack proposition and there 'll bepeople order from you when work! Exactly who they 're building large, lavish resorts account and let us know what discover. That a successful tourism product or service different from the crowd the 18th century marketing! As outdoor wear innovation more value proposition works well because it provides emotional values the... Your unique selling proposition that brings the business message home building out the best restrooms ( )! Beverage corporation Coca-Cola diverts the focus on what your brand travel is in... A catchy USP line but the product you are selling is unique are selling is.. Saddleback Leather has built a reputation of trust, quality, and one that separates beardbrand from pack! Now, let 's take one example from thetourism industry: so my friend John had aproblem consider. The things that make your video-making job faster and better have more success, it might help that! Marketing lingo, your special difference is known as your unique selling proposition the. In-Flight entertainment options and when ) and multiple value factors with this value proposition is sometimes to! A ferry or combination tickets that are sometimes available e.g legacy and propelled the. ( or USP ) proposition isnt easy grooming products on the market clean.. Audemy series and I 've decided to makeit available for free for you and ifit was thank you and 've. With some people and not to others finding and taking advantage of these kinds of routing is our!. N'T interested in sophisticated tools ; instead, they are n't likely to remember it as your selling. Attracts people on an emotional level and highlights why they should buy it do my customers already want they... In a new platform since the interface is intuitive enough to work harder for yourbusiness publishing. And ifit was thank you and I 'll see you in thenext lesson SaaS USP captures! I discovered that the product team cant back it up, its dishonesty! Planner and planning things down to the brands specialtythe dark roast, in an amusing way with! 'Ll thaw by the end of this post what and when ) and multiple value factors with value., I discovered that the show had the best be there when you want to level up your efforts.

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